Online Lead Generation TechniquesMay 2, 2020
Email marketing has been around for a long time but it’s still the most popular form of lead generation. From housewives to professionals, professional traders, politicians, businesses, investors, students, etc., everyone uses email to do anything from exchange instant communication, receive and make contact with potential customers, back up phone numbers, exchange phone numbers, use other phone features such as maps, email aliases, and chat, all with the intention of generating more leads.
Email can be divided into two broad categories, namely the list-building method and the opt-in method. List-building involves generating email addresses by contacting the members of a group. In return, they will be asked to join your list. In contrast, the opt-in method is done by sending a request to the member requesting that they give you their email address. The person on the receiving end may have several reasons to decline or accept your request, such as not having enough time or not having the time or money to register for your list.
You can also opt to use an auto-responder to build your email list, which means that each time you send out an email, your email address is automatically populated into the auto-responder system. This way, every time someone responds to your email, you have already made contact with him or her, which can be very beneficial in generating more leads.
Some online lead generation techniques require the use of offline lead generation methods to generate more business. You can either contact existing clients or prospect clients. If you contact existing clients, you can ask them to spread the word to their contacts, friends and family about your offer. These people can then refer you to their friends, colleagues and relatives, who can then help you with the rest of your leads.
Prospecting clients are those that would be willing to invest their time, effort and money to start a business with you. In order to reach these people, you need to create an account on a business directory website and submit your online ads. Once you have your ad posted, it can either be posted publicly or privately.
There are many online lead generation techniques, but only a few really work. Some of these include traditional techniques such as cold calling, cold emails, email lists, list-building and opt-in lists. Some are more effective than others. Some of the techniques I recommend you to use would be creating an email list, making use of an auto-responder, selling your product or service online, and building an opt-in list.